Martine van Loock van atelier MVLHC


Martine is involved in the process of creating the Amoiia prototype items. 


You could say handbag designer Martine van Loock inherited her love for creating from her grandmother, who was a haute couture dressmaker. When she was a little girl, Martines curiousity drew her to learning how to sew. With a patient and devoted teacher, Martine began creating. She started by making clothing for her dolls; then moved on to sewing dresses for herself out of all type of fabrics, as wel as leather. “From her I inherited my striving for perfectionism and quality”, says Martine of her grandmother.

Years later, she began a course in fashion design and publicity, creating designs that were beautiful and creative, but not wearable. Eventually, she landed a job with a company that sold CAD CAM systems, and she was able to travel the world, gaining inspiration and experience along the way. Afther helping her husband with opening his restaurant and living in Spain for ten years she enrolled in a shoemaking course, but soon become more attracted to making leather handbags. Taking up study at local schools and participating in private courses from well-known world brands gave her the knowledge she needed to launch her own company, atelier MVLHC. 


Which Amoiia item did you enjoy making the most?

"The Amelie bag with the Amoiia logo bar was the nicest bag to work on, because I really love the model itself"


How much time do you spend on average on making a prototype for Amoiia?

"It is impossible to indicate the time I spend on a prototype, I am constantly working on it, either not physically then in my thoughts, testing, making different goufflets, etc. "


What do you like most about making bags?

"The challenge of putting different models together again and again and finally seeing the result. Turning a piece of leather into a creation! Seeing the progress of the whole process. It's like the birth of a child, I would say. "





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